Virtual Repetitions was founded by Shawn Cooper in 2015 while he was a student at the University of Michigan

Our founder, Shawn Cooper, was a practice player for Michigan Women’s Basketball, and found himself and other practice players struggling to internalize scouts for upcoming opponents from the 2D diagrams and written notes included in traditional scouting reports. He felt there had to be a modern approach to better communicate on-court knowledge. His technical background in computer science and video games led him to imagine a workflow for players that felt more like a video game than reading a report. 

Shawn Cooper

Founder & CEO

Matt Stewart-Ronnisch


Jason Heebl

Director of Virtual Playbook

Mike Greenman

Director of Basketball

Megan Podgorski

Director of Marketing & Youth Strategy

Dan Aronowitz

Sales and Player Development

Nic Napoleone

Software Engineer

Justin Morrow

Software Engineer

Joseph Constantakis

Software Engineer

Maddie Micklas

Software Engineer

Simon Baumgardt-Wellander

Software Engineer

Kari Paine

Lead Designer

Eric Riedel

Product Manager

Jeff Javorek

Basketball Advisor

Mark Jenkins

Basketball Advisor

Frank Nam

Ultimate Advisor

"It is strikingly clear that VReps is poised to bring basketball into the 21st century."

John Halas

New York Knicks